Skip to main content

Agile Business Manifesto

The 12 principles behind the Agile Business Manifesto
The Agile Business Manifesto builds on the original Agile Manifesto which gave us a blueprint for a better way of developing software, but it also spoke to some fundamental principles for doing better business in the complex adaptive environment we know today.
The twelve principles of agile business align closely with those that were originated in the agile manifesto.


The Primary Orientation Is Towards Customer Need Delivered Through Constant Improvement Of Customer Experience


Strategies And Tactics Are Highly Adaptive And Responsive, And Change Is Welcomed


Iterative, Sprint Working Delivers Customer Value Through Continuous Progress And Momentum


Effective Cross-Functional Collaboration, Supported Through Clear Intent, Is Critical For Success


Build Companies With Motivated Individuals. Empower Teams To Deliver Through A Flexible Working Environment Characterised By Trust And Comfort With Dissent


Bureaucracy And Politics Are Minimised, Co-Location And Face-To-Face Communication Are Maximised Wherever Possible


Working Outputs Are The Optimum Measure Of Progress And Success


Agile Business Supports Relentless And Sustainable Innovation And Progress. Change And Iteration Is Constant, And The Pace Of Progress Never Slows


Technical Excellence And Good Design Are Central To Maintaining Pace And Agility


Minimise Wasted Effort, Duplication And Resources


The Best Results Emerge From Small Teams With A High Degree Of Autonomy


Continuous Improvement Is Achieved Through Embedded Reflection Time, And Behaviours And Culture That Support Learning