Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest’s first CMO.
In this conversation, Andréa talks about noticing how people actually use Pinterest and acting on that (instead of only focusing on how it was designed and intended to be used). She also talks about how marketing is a blend of art and science that is best told through storytelling, which is why Pinterest is not just a visual discovery engine—but it’s also a place to find answers.