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In 1973, Yvon Chouinard started Patagonia (known for its environmental focus) to make climbing gear he couldn’t find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, and outdoor industry billionaire businessman, a surfer, kayaker, and falconer and is particularly fond of tenkara fly-fishing.

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