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peter abraham

what is agile marketing?Digital Marketing Observations

What is agile marketing

What is agile marketing? Here's a short simplistic video overview (part 1) Here's a simple video overview of what is agile marketing? Having borrowed principles from agile software development agile marketing increases speed of learning about your customers by deploying tests against hypotheses and then applying those learnings back into…
peter abraham
September 3, 2019

A Guide to Building Agile Culture

We've just published the results of our workplace culture research entitled A guide on the importance of building an agile culture and you can download it free here. An organisation is only as good as its people. But people are motivated by the organisation’s culture as that's what drives the…
peter abraham
March 15, 2019