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Digital Marketing Observations

What is agile marketing

By September 3, 2019November 30th, 2021No Comments

What is agile marketing?

Here’s a short simplistic video overview (part 1)

Here’s a simple video overview of what is agile marketing?

Having borrowed principles from agile software development agile marketing increases speed of learning about your customers by deploying tests against hypotheses and then applying those learnings back into marketing and sales activity.

Don’t think of it as marketing at speed, it’s not, rather it’s focused tactics that accelerate learning. It should only be applied to specific types of marketing activity where it is easy to change elements quickly and not have a big impact to other brand and marketing activity.

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