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Technology Book

Designed for Digital

By May 13, 2021May 25th, 2021No Comments
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Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions – and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

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