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Digital Marketing Book

creative-blindnessDigital Marketing Book

Creative Blindness

Dave Trott reveals timeless lessons that can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Amusing, thought-provoking and on-point. Classic examples of problem solving, clarity of thought, seeing what others do not see, and removing…
peter abraham
May 13, 2021
choice-factoryDigital Marketing Book

Choice Factory

The Choice Factory is an essential read for anyone who wants to learn about behaviour and choice. It explores how our behaviour is shaped by psychological shortcuts. Before you can influence decisions, you need to understand what drives them, mostly behavioural biases you likely didn't know existed. 25 behavioural biases with…
peter abraham
May 13, 2021
eat-your-greens-bookDigital Marketing Book

Eat Your Greens

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained…
peter abraham
May 13, 2021
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