Observations
What is agile marketing
What is agile marketing? Here's a short simplistic video overview (part 1) Here's a simple video overview of what is agile marketing? Having borrowed principles from agile software development agile marketing increases speed of learning about your customers by deploying tests against hypotheses and then applying those learnings back into…
Read More Tools
The 6th year of The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. 51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated…
Growth Marketing Canvas is a canvas model inspired by the famous Business Model Canvas. It has been used with over 50 companies and progressively adapted. If you have already used and defined your customer segments and value propositions with the business model canvas you can transfer them to this.
Audio snippets
Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest’s first CMO.
Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? To discover a three-step system to improve your Facebook organic reach, I interview Rachel Miller.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Books worth reading
Dave Trott reveals timeless lessons that can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Amusing, thought-provoking and on-point. Classic examples of problem solving, clarity of thought, seeing what others do not see, and removing…
The Choice Factory is an essential read for anyone who wants to learn about behaviour and choice. It explores how our behaviour is shaped by psychological shortcuts. Before you can influence decisions, you need to understand what drives them, mostly behavioural biases you likely didn't know existed. 25 behavioural biases with…
The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained…